1. Introduction

Welcome to EncinoHomeCare.com ("we," "us," "our," or "the Site"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website and services.

Important: EncinoHomeCare.com is a referral and lead generation service. We connect individuals seeking home care services with licensed, third-party home care agencies. We do not directly provide home care services, employ caregivers, or provide medical advice.

2. Information We Collect

2.1 Information You Provide Directly

When you use our referral service, we collect:

• Contact Information: Name, phone number, email address, zip code
• Care Needs Information: Type of care needed, who needs care (relationship), urgency of care, specific care requirements
• Optional Information: Any additional details you choose to provide about care needs, budget, schedule preferences, or medical conditions
• Communication Records: Records of your communications with us via phone, email, or chat

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Device Information: Browser type, operating system, IP address, device identifiers
• Location Data: General geographic location based on IP address (city/region level)
• Cookies and Tracking: We use cookies and similar technologies (see Section 8)

3. How We Use Your Information

We use your information for the following purposes:

3.1 Primary Service Purposes

• Matching Services: To match you with appropriate home care agencies based on your needs and location
• Lead Distribution: To share your information with 3-5 vetted home care agencies who can provide services matching your requirements
• Communication: To send you confirmation emails and connect you with care providers
• Quality Assurance: To verify that you received appropriate agency contacts and to gather feedback on our service

3.2 Business Operations

• Improve and optimize our website and services
• Analyze trends and user behavior to enhance user experience
• Prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our Terms of Service
• Send administrative information such as updates to our policies

3.3 Marketing (With Your Consent)

• Send you newsletters, care tips, and educational content about home care services (you may opt-out at any time)
• Display relevant advertisements on third-party platforms

4. How We Share Your Information

4.1 Home Care Agencies (Primary Recipients)

We share your contact information and care requirements with 3-5 licensed home care agencies in your area who match your specified needs. These agencies may contact you directly via phone, email, or text to discuss their services. The agencies we partner with are:

• Licensed and insured to provide home care services in California
• Background-checked and vetted by our team
• Contractually required to handle your information responsibly
• Independent businesses (not our employees or affiliates)

Note: Once your information is shared with these agencies, their use of your information is governed by their own privacy policies. We encourage you to review each agency's privacy practices.

4.2 Service Providers

We share information with third-party service providers who help us operate our business:

• Form Processing: Formspree (for form submissions)
• Analytics: Google Analytics (website traffic analysis)
• Hosting: Hostinger (website hosting)
• Email Services: Email service providers (for communications)
• CRM/Database: Customer relationship management systems

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal processes (subpoenas, court orders, legal investigations)
• Requests from government or regulatory authorities
• Protection of our rights, property, or safety, or that of others
• Prevention of fraud, abuse, or illegal activity

4.4 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your information.

4.5 Information We DO NOT Sell

While we share your information with home care agencies for matching purposes (which is our core service), we do NOT sell your personal information to data brokers, advertisers, or other third parties for their own marketing purposes.

5. Your California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

5.1 Right to Know

You have the right to request:

• What personal information we have collected about you
• Categories of sources from which information was collected
• Business purposes for collecting or selling information
• Categories of third parties with whom we share information
• Specific pieces of personal information we collected

5.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, ongoing business relationships).

5.3 Right to Opt-Out

While we do not "sell" data in the traditional sense, the sharing of information with home care agencies may be considered a "sale" under CCPA. You have the right to opt-out of this sharing. However, please note that opting out will prevent us from providing our core matching service.

5.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. However, if you opt-out of information sharing, we will be unable to provide our matching services.

5.5 How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@encinohomecare.com
• Phone: (818) 555-0100
• Mail: EncinoHomeCare, Attn: Privacy Officer, Encino, CA 91316

We will verify your identity before processing requests and respond within 45 days.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure data storage with access controls
• Regular security audits and updates
• Employee training on data protection
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Active Leads: Retained for up to 2 years to facilitate ongoing matching and follow-up
• Completed Matches: Retained for up to 3 years for quality assurance and dispute resolution
• Inactive Accounts: May be deleted after 3 years of inactivity
• Legal/Financial Records: Retained as required by applicable laws and regulations

You may request deletion of your information at any time by contacting privacy@encinohomecare.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website. Types of cookies we use:

• Essential Cookies: Required for website functionality (e.g., form submission, security)
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing Cookies: Used to display relevant ads on third-party sites

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Google Analytics: We use Google Analytics to analyze website traffic. Google Analytics uses cookies to collect information anonymously. Learn more: Google Privacy Policy

9. Third-Party Links

Our website may contain links to third-party websites (including home care agency websites). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child under 18, please contact us immediately at privacy@encinohomecare.com.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification if we have your email address
• Displaying a prominent notice on our website

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Consent

By using our website and submitting your information through our forms, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.